Interviewing entrepreneurs in China: How to build a robust CRM in China
China Paradigm interviewed Enjoyce Zhu, the co-founder of Edenred China, a global agency specialized in loyalty marketing in China, to learn the best practices for both big corporations and small brands to do CRM in China.
Interviewing entrepreneurs in China: How to successfully negotiate with Chinese business
China Paradigm interviewed Nicolas Clement, the founder of Nego Asia, the Chinese distributor of one of the global leading sales performance consultancies, Halifax Consulting, to learn the essential skills to successfully negotiate with Chinese business and secure investment in China.
Interviewing entrepreneurs in China: Why is branding in China so unique?
China Paradigm interviewed Qin Guo, managing partner and founding member at BSUR Shanghai, to understand what does branding in China mean, how to grow a successful brand in China compared to the West and what are the essential things people need to know when talking about branding in China.
Interviewing entrepreneurs in China: Wechat, Douyin, Weibo, how to best leverage social media in China?
China Paradigm interviewed Jenny Chen, co-founder, and COO of WalkTheChat to understand better the social media landscape in China and to figure out how to leverage social media in China and the real differences between a content strategy on Wechat, Weibo, Pinduoduo, Douyin…
Interviewing entrepreneurs in China: A deep dive into China’s food industry
China Paradigm interviewed Florent Bonnefoy, founder of Bonnefoy + Partners to discuss the changing tastes and food industry in China and to share the key factors that lead to success or failure when it comes to opening a restaurant in China.
Interviewing entrepreneurs in China: Understanding China’s mobile industry
China Paradigm interviewed Thomas Meyer, co-founder of Mobile Now Group to talk about critical insights and new opportunities in the mobile industry in China, share some knowledge about best social commerce practices for WeChat and tips to succeed as an entrepreneur in China.
Interviewing entrepreneurs in China: A guide to investing and valuing companies in China
China Paradigm interviewed Peng Li, founder and managing director at Merger-Link to understand better the structure of the investment market in China and how he managed to develop his consulting business dealing with private equity, venture capital, and corporations.