Interviewing entrepreneurs in China: The ultimate public relations strategy in China for businesses
China Paradigms interviewed Simon Vericel, the founder and CEO of Influence Matters, a leading PR agency specialized in B2B tech in China, to learn how to create an effective public relations strategy in China for tech companies.
Interviewing entrepreneurs in China: The essential steps to take to develop effective digital marketing strategies in China
China Paradigm interviewed Thomas Nixon, the co-founder of Qumin, to talk about how he develops innovative digital marketing strategies in China and how he is helping Chinese brands to grow overseas.
Interviewing entrepreneurs in China: Building relationships in China is the key to success
China Paradigm interviewed Lucas Rondez, the founder of Nihub Innovation Center, China’s leading lending platform for western startups in China, to learn how to successfully building relationships in China for business and raise money.
Interviewing entrepreneurs in China: The secrets behind a successful online business in China
China Paradigms interviewed Igor Temirov, the Business Director at SPLAT China, a global manufacturer of professional oral care products, to learn how to develop a successful online business in China facing the vague of new retail in China.
Interviewing entrepreneurs in China: How to build a robust CRM in China
China Paradigm interviewed Enjoyce Zhu, the co-founder of Edenred China, a global agency specialized in loyalty marketing in China, to learn the best practices for both big corporations and small brands to do CRM in China.
Interviewing entrepreneurs in China: A dive into the diamond market in China
China Paradigm interviewed Nicolas Jouvenceau, the founder at Pink Diamonds Boutique, a private diamond dealer in China, to learn the difference between the diamond market in China and Western countries.
Interviewing entrepreneurs in China: The ultimate guide to open an online store on Tmall
China Paradigms interviewed Michael Simonet, the founder of Alea E-commerce, a consulting agency specialized in Chinese online marketplaces, to learn how to open an online store on Tmall successfully.
Interviewing entrepreneurs in China: How to win in the Chinese wine market
China Paradigm interviewed Claudia Masueger, the founder and CEO of CHEERS Wine, one of the leading distributors of imported wine in the Chinese wine market, to learn her secret business strategies of doing O2O in China and how a strong corporate culture leads to success.
Interviewing entrepreneurs in China: Everything you need to know about paid search in China
China Paradigm interviewed Alvin Foo, the managing director of Reprise Digital, a New York-based digital agency specialized in SEO in China, to learn the current state of paid search in China and the U.S. and how businesses from the Chinese E-commerce market should allocate their ad cost in China.
Interviewing entrepreneurs in China: The ultimate way for businesses to run effective social campaigns in China
China Paradigm interviewed Adrien Fabry, the general manager of Phoceis Asia, a leading agency providing social media strategies in China, to learn how to create successful social campaigns in China on different social platforms.